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Cartoon Network (Australia)

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Cartoon Network is a cable and satellite television channel created by Turner Broadcasting, a unit of Time Warner which primarily shows animated programming.

The Australia version is available on Pay TV (Foxtel, Optus and Austar). It is also on 3 as a part of its new mobile TV service for $4 a month although this feed is merely a heavily repeated media stream of Cartoon Network's best shows.[1] Telstra also broadcasts Cartoon Network on mobile service, though this is the same feed as seen on Foxtel. Neighbourhood Cable broadcasts the network in yet another feed in regional Victoria. SKY Network Television has broadcast the network in New Zealand, since 1997 originally during the day on SKY UHF preset channel 7 with Orange (later SKY 1, and now The Box) broadcasting during the evenings. The Cartoon Network introduced 24 hour programming in New Zealand in 1998 when the SKY Digital service was launched.[2] Cartoon Network Australia and Asia followed suit on 1 July 2001.

History

1995 - 1999: Checkerboard Era

Original Cartoon Network logo

The original Cartoon Network logo

It had started its broadcast in Australia in 1995 as the dual-channel TNT & Cartoon Network as part of the Foxtel cable TV launch, operating from 6:00 a.m. to 9:00 p.m., with Turner Classic Movies (formerly TNT) taking the remainder of the daily schedule. On 1 July 2001, Cartoon Network Australia became a separate 24-hour channel, with exclusive local feeds for the Mandarin-speaking areas like Taiwan, the English Speaking area in the Philippines, India, Japan, South Korea, and Australia. It originally aired only Hanna-Barbera cartoons such as Yogi Bear, Top Cat, The Flintstones etc. The channel quickly started to develop though, airing for the first time MGM cartoons (Tom and Jerry, Droopy, and Spike and Tyke) on 1 January 1996, and (after Time Warner's purchase of Turner in 1996) Warner Bros shows (Looney Tunes, and several other Looney Tunes related cartoons) on 1 January 1997. On 1 January 1998, Cartoon Network started to air its first original shows (Space Ghost Coast to Coast and The Moxy Show), however The Moxy Show was soon cancelled.

1999 - 2005: Powerhouse Era

1999 was the year Cartoon Network received its first facelift, introducing new bumpers, new shows and a new 'powerhouse' theme. The new shows for 1999 were Dexter's Laboratory, Cow and Chicken, I Am Weasel and Johnny Bravo. The following year, 2000, saw even more Cartoon Network originals being introduced, including The Powerpuff Girls, Mike, Lu & Og, Ed, Edd n Eddy, and Courage the Cowardly Dog. Some of these shows (Mike, Lu & Og, Ed, Edd n Eddy and Courage the Cowardly Dog) were not produced by Cartoon Network. In 2001, the rate of new Cartoon Network originals kept going, with Sheep in the Big City, Time Squad, Samurai Jack and Whatever Happened to Robot Jones? being brought in. Due to the large number of Cartoon Network originals that were on Cartoon Network, they decided to name these shows Cartoon Cartoons, which led to the Friday night block Cartoon Cartoon Fridays being introduced to Australia later in 2001. Also in 2001, Cartoon Network introduced other programming blocks including Toonami, Acme Hour, Prime Time, Boomerang (now a channel) and Cartoon Network After Dark. 2002 saw more Cartoon Cartoons introduced including Grim & Evil and Codename: Kids Next Door. Grim & Evil eventually spun off into two separate series, The Grim Adventures of Billy & Mandy and Evil Con Carne. Justice League and Mucha Lucha! also debuted on Cartoon Network in 2002. In 2003, there were no new Cartoon Network original shows added to the schedule, however there were several new programming blocks and non-Cartoon-Cartoons added. The programming blocks include Boomeraction (currently a block on the channel Boomerang), and Tiny TV (currently also a block on Boomerang). Shows added to the line-up in 2003 include The Mask, and X Men: Evoloution. 2004 saw the introduction of Cartoon Cartoon Foster's Home For Imaginary Friends. Apart from Foster's, there were no Cartoon Cartoons introduced in 2004. Programming blocks introduced in 2004 include Fridays and Eyeballs A Go-Go. Also, 2004 was the year that the Boomerang programming block was made into a TV channel.

2005 - 2008: City Era

In 2005 the bumpers were replaced with 3-D animations of a 'city' that all the Cartoon Network toons lived in. Show-specific bumpers were replaced with 3-D animations of a well-known scene from the particular show (e.g.: a Dexter's Laboratory bumper would feature Dexter's house, a Powerpuff Girls bumper would feature most likely the PPG household, and so forth). The retro, checker board logo was replaced with the 'CN' city-style logo of today. In 2006, several new Cartoon Network originals premiered, including Robotboy, The Life and Times of Juniper Lee, Camp Lazlo, Hi Hi Puffy AmiYumi, My Gym Partner's a Monkey and Squirrel Boy. Between January 2006 and May 2007, Cartoon Network phased out all Hanna-Barbera animation and shows previously labelled Cartoon Cartoons (as of May 2007, the only shows made before 2003 airing on Cartoon Network were Tom and Jerry and the Powerpuff Girls, although since then a few older cartoons have come and gone). The Cartoon Cartoons moniker previously used for Cartoon Network originals was also dropped in 2006. On Sunday May 6 2007, Cartoon Network officially aired Cow and Chicken, I Am Weasel and Johnny Bravo for the last time before heading off to Boomerang. In February, 2008 Adult Swim relaunched on The Comedy Channel airing shows such as Robot Chicken.

2008 - 2011: New Wave Era

On August 31 2008, the format of Cartoon Network's bumpers and commercials changed, and the Cartoon Network Theatre and Fridays Flicks were renamed to Cartoon Network Popcorn. This mimics a similar decision made by Cartoon Network Southeast Asia, with the major visual theme being the recurring 'dynamic line' on the network's official website and also in all the Station IDs, bumpers, etc. During the New Wave Era much of Cartoon Network's comedy/fun-oriented programs (such as Foster's Home for Imaginary Friends and Camp Lazlo), which were popular in the early-mid 2000s, are being shown much less frequently on the network, making way for more anime and action-oriented shows (such as Ben 10, Ben 10: Alien Force, The Secret Saturdays, Pokemon DP Battle Dimension).

2011 - present : CHECK It / It's a Fun Thing! Era

On 12 September 2011, Cartoon Network Australia advertised the premiere date of The Amazing World of Gumball (1 October) with the newly rebranded with the current Cartoon Network logo used in the USA.(Courtesy of Brand New School).[3]

Cartoon Network rebranded on 1 October 2011 at 9am in Australia along with the rest of the Asia-Pacific country at 10am. Following the rebrand, Cartoon Network's logo would change for the second time, from the city-style logo to the current neo-checkerboard logo. The It's a Fun Thing! era will, in addition, see renewed emphasis on the 'checkerboard' theme of the network as well as increased use of the original Cartoon Network checkerboard logo. The "It's A Fun Thing!" tagline has also been introduced as the network's new slogan.

The theme song sung by Dutch teen pop singer Jeronimo.[4]

Cartoon Network Video

Cartoon Network Video is a free video on demand service. It used to be on Cartoon Network Australia and New Zealand's website but moved to the Cartoon Network HQ (Asia Pacific) website. Then it late on this year it moved back to the Cartoon Network Australia Website after the website refresh.

Programming blocks on Cartoon Network

Big 5 at 5

After The All New Show Show was axed in August 2009, Cartoon Network decided to replace it with a block showing new episodes of shows at 5PM on weekdays, titled The Big 5 at 5.
Mondays: Chowder
Tuesdays: Batman: The Brave and the Bold
Wednesdays: Bakugan Battle Brawlers
Thurdays: The Secret Saturdays
Fridays: Johnny Test

Cartoon Network Popcorn

Premiering movies that range from Cartoon Network specials to non-related movies on Friday at 6:00 PM and encore on Saturday at 10:30am and 8:00 PM and Sunday at 12:30 PM. It is going to air Jumanji.

120% Cartoon Network

120% Cartoon Network is Cartoon Network's weekend afternoon programming block. It airs from 4pm to 6pm and is very popular since it has no ads. It currently airs older cartoons from the Cartoon Cartoon era such as Ed, Edd n Eddy, Courage the Cowardly Dog and The Powerpuff Girls and newer Cartoon Network originals, including My Gym Partner's a Monkey, The Grim Adventures of Billy and Mandy and Foster's Home for Imaginary Friends, Camp Lazlo and Codename: Kids Next Door.

Cartoon Network Sunblock

Cartoon Network Sunblock was the name given to the Cartoon Network summer weekday morning lineup for summer 2008/09. Sunblock, which is very similar (almost identical) to summer lineups in recent years such as Holidaze, Out of the Cage and Chunkiest Holiday Toons. The lack of quality new shows being produced by Cartoon Network in recent years has led to a decline in its summer lineups, which in the past (think Eyeballs A Go-Go in 2003-04, Eyeballs 2 in 2004-05, and Holidaze in 2005-06) used to involve major prizes such as TVs, holidays and iPods, and many consolation prizes. In Summer 2008/09, there were no prize winners on Cartoon Network.

Previous Summer Lineups on Cartoon Network:

2001/02: Cartoon Cartoons Summer

2002/03: Cartoon Network's Cool Pool Party

2003/04: Eyeballs A Go-Go

2004/05: Eyeballs 2

2005/06: Holidaze

2006/07: Cartoon Network's Out of the Cage

2007/08: Chunkiest Holiday Toons

2008/09: Cartoon Network Iceblock (now Sunblock)

Former Programming blocks

Fridays/Cartoon Cartoon Fridays

Fridays, originally titled Cartoon Cartoon Fridays, was the Friday afternoon program block on Cartoon Network that showcased the channel's original animated series. Cartoon Cartoon Fridays would always be hosted by a different Cartoon Cartoon character every week, which was one of its main appeals. Between 2001 and 2003, Cartoon Cartoon Fridays was two and a half hours in length, starting at 6.30pm and ending at 9. Random Cartoon Cartoons were shown during the first hour, followed by a feature Cartoon Cartoon, .Com Pick - a segment where viewers vote for the show they want to watch on the network's website-, and finally Premiere Premiere, which as its name suggests, would show a Premiere episode of a Cartoon Cartoon. During 2003 and early 2004 Cartoon Cartoon Fridays lost its significance somewhat on Cartoon Network, and was cut down to just one and a half hours in December 2003 (airing from 7pm - 8.30pm with a feature Cartoon Cartoon, .Com Pick and Premiere Premiere). In February 2004, Cartoon Cartoon Fridays was axed from Cartoon Network, leaving a gap in the usual Friday night schedule which was filled temporarily by Megatoon Movie (otherwise known as Cartoon Network Theatre and now Cartoon Network Popcorn) before the new version of Fridays began airing in May 2004. Initially, the programming of the new Fridays was not dissimilar to Cartoon Cartoon Fridays - 7pm to 8.30pm with .com Pick, Fridays Premiere and an episode of a Cartoon Cartoon (although they weren't referred to as Cartoon Cartoons on the new Fridays). In 2005, Fridays moved to the 4pm-6pm timeslot, and now included 'Double Play', a segment where a double episode of a Cartoon Network cartoon would be aired. During this time Fridays for the first time began to air non-Cartoon Cartoons. Fridays declined somewhat in 2007 and was eventually axed for good in February 2008 in favour of The All New Show Show, which currently airs Monday nights at 5pm.

The All New Show Show

In February 2008, The All New Show Show replaced Fridays as Cartoon Network's destination for premiere shows and viewer-selected shows. The All New Show Show aired for 1 hour on Monday afternoons starting at 5pm. Each week, The All New Show Show, which was hosted by Blooregard Q. Kazoo (a popular character on Foster's Home For Imaginary Friends), was broadcasted from different locations across Australia. The first half-hour of The All New Show Show was known as "It's Your Show Show" and it replaced The .Com Pick as Cartoon Network's viewer-selected program. In the second half-hour of The All New Show Show, you would most likely see a brand new premiere episode of Class of 3000, Ben 10: Alien Force, My Gym Partner's a Monkey, Speed Racer: The Next Generation or Foster's Home For Imaginary Friends. The All New Show Show (much like its predecessor Fridays) started to lose its fan appeal and was axed in August 2009, bringing to an end an era of viewer-selective programs and premiere episodes in the one show on Cartoon Network.

Toonami

Toonami launched on Cartoon Network Australia on July 7, 2001[1] as an outlet for action animation. Most of its lineup consisted of anime, including already popular shows such as Dragon Ball Z, as well as the Australian premiere of Cardcaptors and exclusives such as Gundam Wing and Yu Yu Hakusho. Occasionally it also broadcast action cartoons from the United States such as Batman of the Future.

On its launch, Toonami broadcast on Saturday evenings from 6.00pm to 8.00pm and on Sunday afternoons from 3.00pm to 5.00pm. Each day's programming was repeated in the Toonami "Late Run" from 11.00pm to 1.00am. Toonami soon expanded to weekdays, and for a number of years could be seen seven days a week. Although timeslots varied, the main Toonami block remained on weekday afternoons; in 2005 it was airing weeknights from 6.00pm, with mini-marathons playing on Saturday and Sunday mornings.

In September 2005, Toonami was dropped from the Cartoon Network schedule. Former Toonami programming, and new programming that would have previously gone to Toonami is now spread out across the network's other timeslots.

Chunky, Chunkier and Chunkiest holiday toons

Aired on every holiday in 2007 beginning with chunky holiday toons, then chunkier, then chunkiest which had no breaks and no time for pitstops (similar to 120% cartoon network) The block aired on weekdays from 9AM.

Acme Hour

Acme Hour was a Cartoon Network programming block that started in March, 2001. It was an hour-long compilation of Tom and Jerry, Popeye and Looney Tunes cartoon shorts. The block's schedule remained unchanged before coming to an end in May, 2003. It aired weekdays from 2pm - 3pm and held that timeslot for three years.

Cartoon Network After Dark

Cartoon Network After Dark was a programming block which started on Cartoon Network in August 2001, and lasted up until March 2002. It kept the same timeslot for the 7 months it went to air, 9pm - 12am weekdays. The name 'Cartoon Network After Dark' was shortened to just 'After Dark' in December 2001.

Boomerang

Now Cartoon Network's sister TV channel, Boomerang was originally a Cartoon Network block for the lesser-known Hanna-Barbera classic cartoons that didn't already have regular half-hour slots. It began in April 2001 as a morning block airing at 10am - 12pm, but in August 2001 also aired as an hour-long mini block in Cartoon Network After Dark. The shows on Boomerang changed randomly every week, for both the morning and the evening block. The Boomerang blocks had bumpers which featured children's toys of characters in Hanna-Barbera cartoons coming to life. These bumpers were sometimes also used on the TV channel. The evening block last aired in March 2002, and the morning block last aired in September 2004.

[adult swim]

A time block suited for mature audience, targeting adults at least 17 years old and above.The comedy block that started at 10:30pm and ended at 12:00pm with an encore till 1:30 on Fridays and Saturdays aired the following shows; Space Ghost Coast To Coast, Aqua Teen Hunger Force, Sealab 2021, Harvey Birdman Attorney At Law, The Brak Show, Home Movies, The Venture Bros, Tom Goes To The Mayor and before the block was ceased Squidbillies also premiered with a special disclaimer about the content.The anime block which aired from Monday to Thusday included Bleach, Cowboy Bebop, Inuyasha,Air Gear (the only M-rated program to air on the channel), Black Cat, Ghost In The Shell:Stand Alone Complex and other various programs.

Prior to its removal for Strategic reasons, the Australian feed was one in the Asia-Pacific region to have this block. This block is currently shown on The Comedy Channel with Harvey Birdman and Aqua Teen Hunger Force as well as the premiere of Robot Chicken and Moral Orel.Most of the anime that previously aired on Cartoon Network's Adult Swim now air on the Sci Fi Channel with its own anime block.

Madman Entertainment has also been releasing Adult Swim DVD in region 4 staring with Aqua Teen,Harvey Birdman and Robot Chicken in 2007.It has since released most volumes of every series that has a DVD,including future releases.[5]

It will switch back on in some time. Mostly to build the [adult swim] brand profile on a channel that has the target demo already watching.

References

  1. "3 Mobile offers Cartoon Network". http://planet3.three.com.au/mobileTV/entertainment.asp. Retrieved on 2006-04-09. 
  2. "SKY Network Television offers Cartoon Network". http://www.skytv.co.nz/index.cfm?pageid=491. Retrieved on 2006-04-09. 
  3. "New look Cartoon Network: TV Tonight". 'David Knox'. http://www.tvtonight.com.au/2011/09/new-look-cartoon-network.html. Retrieved on 2011-09-30. 
  4. Cartoon Network Australia - It's a Fun Thing! Theme Song (2011)
  5. http://www.madman.com.au/actions/label.do?method=view&labelId=74

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