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CHECK it

640px-1cn10-03m

Launched

May 29, 2010 (USA)

October 1, 2011 (Asia)

Studio

Brand New School

Concurrent

Dimensional

Preceded by

Noods

New Wave

Toonix

CN president(s)

Stuart Snyder (2010–14)
Christina Miller (2014–present)

Current CHECK it Version

CHECK it 4.0 (All international feeds)

CHECK it 3.0 (Cartoon Network Arabic and MENA)

CHECK it (also known as It's A Fun Thing in Asia) was a new identity for the channel that was introduced on May 29, 2010 in USA and October 1, 2011 in Asia and Austraila. The network's branding, designed by Brand New School, makes heavy use of the black and white checkerboard motif which made up the network's first logo, as well as various CMYK color variations and various patterns. In May 2013 the channel's bumpers and UP NEXT screens were revamped for their new branding, CHECK it 3.0. The UP NEXT bumpers, for example, consisted of a spinning cube with an animated picture of a character from the show up next in a CMYK color palette, used alongside specially commissioned music from impactist. On June 1, 2015, the bumpers were revamped again, and relied on heavy gradients and new emojis to become known as CHECK it 4.0 [1]. The slogan CHECK it is a common quote in Regular Show.

From this era, it is a transition period from using 3D graphics to a more more flatter design with vivid colors. CHECK it 1.0 is the last era to use such 3D graphics.

It is concurrent with the Dimensional era on some other international feeds. The United States feed on June 14, 2016 made Dimensional the successor of CHECK it 4.0.

As of today, CHECK it 4.0 is the last supported rebrand of all of the international feeds (with the exception of Cartoon Network MENA/Arabic which is still using CHECK it 3.0 since 2014). By 2018, CHECK it might be considered the successor of Dimensional.

Check It 1.0

Check It 1.0 was the first version of the CHECK it era to be introduced. It debuted on May 29, 2010, not long after the Adventure Time premiere. It featured CMYK styles resembling the Checkerboard era. The next bumpers were revamped to be 3 random clips of shows inside 3 checkers, but sometimes a dynamic next bumper was used where the character(s) interact within the checkerboard. People highly criticized the Next bumpers because the speaker is always dull, not announcing what show and if it's a new show, new episode or a movie. Later on, Cartoon Network have to revise the speaker to say the next bumpers.

The actual bumpers themselves consisted of the Cartoon Network logo in random situations on differently colored CMYK grid backgrounds.

Check It 2.0

Main Article: YEEEAUHHHH!

Cartoon Network 2011 YEEEAUHHHH (CHECK it 201:08

Cartoon Network 2011 YEEEAUHHHH (CHECK it 2.0) Bumpers

The Check It 2.0 or the YEEEAUHHHH! era is Cartoon Network's ninth look that debuted a year after Check It 1.0 was introduced on the same date. It was used alongside the Check It 1.0 look. This era is a nod to the Yes! era as it uses a quote from Regular Show, much like the other one did by using a quote from The Grim Adventures of Billy & Mandy.

It's counterpart in Latin America and Europe was Block.

Check It 3.0

CheckIt3
The Check It 3.0 look was introduced on May 19, 2013 and made a major overhaul to the design language. They featured updated next bumpers, as well as other interesting elements. They also made "GIF animation" bumpers from current series to be played on loop a few times with music. It was defunct on May 31, 2015 after Check It 4.0 was introduced. This era was used in tandem with Check It 3.5. The sign-on bumper was a morning background when Uncle Grandpa says "Good Morning."

Although Check It 3.0 is defunct in the US, many other international feeds still use Check It 3.0, some along with 4.0 and Dimensional

Check It 3.5

Check It 3.5 or Are You CN What We're Sayin' was introduced in either June or July, (June for promos and July for promos for New Thursday) of 2014, It didn't have the White Background sometimes, but it did have Yellow, Blue and Magenta backgrounds, this was used for New Thursday promos and bumpers, and CN Sayin bumpers. this was probably a prototype for Check it 4.0. It was defunct in May 2015.

Check It 4.0

Maxresdefault-1-
Check It 4.0 was introduced on June 1, 2015 and also introduced a major change in the design language after 3.0 was defunct. It features gradient-based backgrounds applied to bumpers. A new 'emoji' motif was introduced, where shows would be given their own styled emojis. The Next bumpers were revamped to be short clips of shows, accompanied by an emoji of the show in the corner of the screen.

Check It 4.5

Check It 4.5 was confirmed to be the Dimensional era in June 14, 2016. It featured a smaller but significant rebranding of Cartoon Network, with flat colours, and new bumpers. The up next bumpers are similar to 4.0, but without the emojis.

Gallery

References

  1. http://www.regularcapital.com/2015/06/cartoon-network-usa-rebranded-to-check-it-4-0-today-01062015/

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